Check out this mass media campaign to prevent HIV in India. Condomcondom.org seeks to make condoms more socially acceptable and improve the image of a condom user as a smart and responsible person. You can download a condom song to use as a ringtone and even a condom wallpaper (the condom wallpaper is my current wallpaper on my desktop). Check it out! Also check out the 4 phases of the campaign that reached many in India.